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“Telling an untold story, seeing someone who is not.

Plywood walls, models in pretense laid-back poses and flashes faking the sun.

Everything is a lie, yet it finds its purpose in telling the truth.

It’s a lie which conveys.

A lie that excites.”

My name is Gonzaga, I’m a director and photographer and I’m mainly focused on advertising and artistic work.

My work speaks about what I feel, what I dream, what surrounds me. About that argument I had with a taxi driver, about the girl I met last summer, about getting lost and finding myself, about my dog and his little fixations. Telling stories and crafting characters is a passion, but also a necessity.

I believe in hard work, planning and attention to detail. We break our backs building sets and shaping light to get THAT atmosphere, THAT color. And we have so much fun doing it.

I’ve had the pleasure to work for clients like Pepsi, Movistar, Sony and Smart, and with agencies like DDB, McCann-Erickson, Contrapunto BBDO and TBWA. Some of these works have been awarded at important international festivals, others haven’t. As a director of photography I have worked along such prestigious Spanish directors as Javier Fesser, Borja Cobeaga and Julio Medem.

I also give courses and lectures on light and photography. I’ve given conferences in Lima, Buenos Aires, Venecia, Madrid, Panamá, Bogotá, Santiago de Chile…

Being able to turn your passion into your profession is a great privilege. I’m thankful to all my teammates and people who make it happen every day.

Thanks.

AWARDS

2016

  • Lürzers Archive 200 Best Ad Photographers worldwide

2015

  • Gen NEXT | Broncolor winner
  • 3rd best spanish photographer | El Publicista
  • 1st place PX3 Prix de la Photographie Paris | Advertising
  • Gold PX3 Prix de la Photographie Paris | Fine Art
  • Gold PX3 Prix de la Photographie Paris | Automotive
  • Honorable Mention PX3 Prix de la Photographie Paris | Fashion
  • Bronze International Photography Awards | Advertising automotive
  • Honorable Mention Int’l Photography Awards | Fashion
  • Honorable Mention Int’l Photography Awards | Fine Art

2014

  • Gold Px3 Prix de la Photographie Paris | Advertising
  • Silver Px3 Prix de la Photographie Paris | Fine Art
  • Winner Photo District News Photo Annual
  • Winner Communication Arts Photo Annual
  • Silver SOL | Festival Iberoamericano EL SOL [ Press ]
  • Silver SOL | Festival Iberoamericano EL SOL [ Outdoor ]
  • Shortlist Sony World Photography Awards
  • Shortlist Cannes Lions [ Outdoor ]
  • Bronze CdeC
  • Int’l Photography Awards | Second Place
  • Int’l Photography Awards | Eight Honorable Mentions
  • (Español) Shortlist Epica Awards 2014
  • (Español) Shortlist Eurobest Awards 2014 | Outdoor Automotive

2013

  • Gold AMPE [ Press ]
  • Gold SOL | Festival Iberoamericano EL SOL [ Press ]

2012

  • Gold AMPE [ Press ]

2010

  • Silver SOL | Festival Iberoamericano EL SOL [ DMK ]
  • Bronze EFFIE

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